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Please read through - but the gist is that the University of Michigan hired a marketing and PR firm to "Catfish" some of their athletes to show them just how vulnerable they (and the University) are when they put so much information, much of which is completely inappropriate, to people that they don't know over the internet.
This exercise done by the University has the potential to be just as valuable - if not more - then ANY class these guys are taking.
It's a life lesson done in a risk-free environment which will help these guys and also help to keep the University out of trouble down the line.
This, as I stated in the subject line, is something that VT - and every other school - should be doing as a best practice ASAP.
Dave Brandon reportedly says Michigan athletic department its own players.
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